High-Stakes Moments Need More Than A Press Release

Alex Gilliland

Strategic communications for health systems and health care CEOs navigating change

More than 50% of Americans have a negative view of health care.

That means that every message your system puts out carries more weight than ever, but your team is already stretched thin. I help health systems and health care leaders cut through the noise and tell a better story during critical moments of change or transition.

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What Makes Me Different

Writing and communications experience across journalism, politics, and narrative change with a track record of results.

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Perspective of a Journalist

A decade of experience in TV news and as a press secretary on Capitol Hill means I know how stories are shaped, and I build your communications strategy around that.

Policy Depth

With a master’s in public policy, I'm fluent in value-based care, Medicare Advantage, CMS, and the broader forces reshaping health care, giving me the insight to effectively craft a message that reinforces or redefines your brand within the industry.

Embedded With Your Executive Team

Years of experience writing for members of Congress helps me embed easily with leaders and CEOs. I quickly identify personal voice and tone so that I write like your leader talks and deliver personalized content that reinforces your system’s values.

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Trusted by

The logo of PDS Health featuring a circular design made of dark green petal shapes and the company name in dark green text.
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Internal and external communications, speeches and talking points for CEOs and organizations navigating transitions

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Services

Strategic communications tailored to your needs and vision.

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Strategic Communications for Health Systems

Messaging, strategy, and project management to help health systems communicate with clarity, confidence, and vision. More Info

Executive Writing & Thought Leadership

Writing and media strategy designed to establish leadership around specific policy priorities to grow name recognition at the local, state, or national level. More Info

Marketing for Independent Physician Practices

Helping your practice grow using content that reinforces credibility, drives traffic, and converts new and past patients. More Info

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About Me

More than 15 years of writing and communications strategy across media, politics, and rapid-response campaigns.

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Navigating a high-stakes moment? Let's get ahead of the story.

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