Services
I help health systems and health care leaders cut through the noise and tell a better story during critical moments of transition.
Strategic Communications for Health Systems
Developing end-to-end communication plans in coordination with your communications or marketing team.
Who this is for Your CEO is stepping down and the transition needs to be handled publicly and internally
You're going through a rebrand and need messaging that lands with employees and the market
You want greater visibility for your health system and a partner who can drive strategy and execution fast and seamlessly
Strategic Communications & Media Positioning
Communications plans, media training, media pitching, conference and podcast placement
Research & Policy
Policy papers, research briefs, board presentations, rating agency materials
Crisis & Rapid Response
Organization transition messaging, rapid-response statements, internal and external crisis communications
Executive Communications Support
Writing, profile development, and media planning to establish or grow leadership around specific policy areas or goals.
Who this is for Your CEO wants to build their leadership profile but your team doesn't have bandwidth
You want greater visibility for your executives and a fast and polished plan to implement
Executive Writing Tailored to Your Voice
Op-eds, speeches, talking points, LinkedIn and other social media
Executive Crisis & Rapid Response
Leadership transition messaging and crisis communications
Thought Leadership
Developing executive voice and reinforcing leadership in specific policy areas
Marketing for Independent Physician Practices
For practices looking to strengthen your patient pipeline and grow your patient network.
Who this is for You have a solid practice but want to re-engage past patients and target new patients
Your email and social media need more attention but your team doesn’t have time
You have strong patient testimonials but you aren’t highlighting them on social media
You want a stronger, healthier patient pipeline that leverages social media and email
LinkedIn Ghostwriting
Weekly posts that establish credibility, educate potential new clients, or grow your name recognition to drive targets to your website to book a consultation
Social Media Planning
Weekly posts repurposing content from LinkedIn to drive traffic to strengthen your patient pipeline
Email Strategy
Reignite your email list by building trust and credibility, drive warm leads to your website.
Client Outcomes
CEO Transition Announcement
MemorialCareDeveloped the communications rollout plan for a CEO succession resulting in coverage by the LA Times and OC Business Journal.
Organizational Branding
PDS HealthLed internal communications for a company-wide rebrand, reaching 15,000+ employees and provided strategic earned media support for flagship initiatives.
Internal communications plan rollout to 15,000+ employees
Earned media strategy and implementation